Ebook Download Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic

Ebook Download Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic

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Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic

Ebook Download Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic

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This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.

In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge.

This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

• Published on: 2016-10-22
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 6.75" w x .75" l, .0 pounds
• Binding: Paperback
• 308 pages

Review
"With academics' and practitioners' attention being increasingly focussed on the actual marketing of events, the publication of this book is a timely and comprehensive contribution to this vitally important topic. Ivna Reic takes readers beyond the traditional, dominant concepts of marketing to propose a fascinating new framework for the marketing of events, putting consumers at the very centre of events marketing activities - where they belong. An additional strength of 'Events Marketing Management' is the wealth of practical examples and case-studies that effectively illustrate the application of the concepts and models explored in the book." - Dr. Rob Davidson, Managing Director, MICE Knowledge

About the Author

Ivna Reic is currently Senior Lecturer in Events Management at the University of Northampton’s Faculty of Business and Law where she teaches on the BA Events Management programme. Before moving to Northampton, Ivna was Course Leader for the BA Events Management programmes at London Metropolitan University, where she also taught on postgraduate programmes related to events management and events marketing. Her academic interests include events marketing and consumer psychology, corporate events, as well as exploring the application of general management theories within the area of events management, most notably theories relating to stakeholder management and sustainability.

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Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic PDF

Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic PDF

Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic PDF

Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic PDF

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PDF Ebook Quantum-Touch 2.0 - The New Human: Discovering and Becoming, by Richard Gordon

PDF Ebook Quantum-Touch 2.0 - The New Human: Discovering and Becoming, by Richard Gordon

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Review

"Quantum-Touch 2.0 is probably the most important new publication in the world—a life-transforming book that changes everything." —Cecilia L.W. Chan, PhD, Founding Director, Centre on Behavioral Health, The University Of Hong Kong   “QT2 can change the world and how we look at everything. This is empowering and paradigm changing. Not only can I do this—I am this.” —Allan Sachey, DDS   “Quantum-Touch 2.0 is real healing! This book will change the world. It brings hope for humanity to thrive and not just survive. I am integrating this work as a new protocol in my practice.” —Prudence Hall, MD   “Quantum-Touch 2.0 is true energy medicine. This technique is cutting-edge, and it is easy to learn. I have seen it produce immediate results. Once this information goes global we will experience a major decline in all health challenges.” —Howard Elkin, MD   “QT2 is an exciting voyage of discovery. Prepare yourself for miracles!” ––Dawson Church, PhD   “Quantum-Touch 2.0 is brilliant and a must-read! The techniques are simple and effective. The results are profound. Richard’s vision of the future is thrilling, and sure to have worldwide impact.” ––Linda Steele, PhD, Clinical Psychologist   “This groundbreaking book provides a beautiful and simple technique that truly heals people. Quantum-Touch 2.0—The New Human teaches us invaluable information about our natural human abilities and powers at a time when humankind needs it most.” ––Dr. Rick Jenkins, MD, Diplomat of the American Board of Psychiatry and Neurology   “QT2 is the simplest healing technique for anyone to learn and practice. It makes possible Richard’s vision for the future. When this healing energy of compassion is practiced widely, the people on this planet will live in harmony.” ––Huy Hoang, MD   “Quantum-Touch 2.0—The New Human is artfully crafted and shows us that we have no limitations! Richard’s visions are a reflection of his hope and his genius. These simple pragmatic methods can bring us the new future.” ––Art Dawson, PhD   “Quantum-Touch 2.0—The New Human is a necessary read. I integrate these invaluable teachings into my practice.” ––Jeffrey Benton, DC, CTN, author of The Emotional Trauma Release Technique   “Quantum-Touch 2.0 is a paradigm-changing surprise. How could we have missed it for thousands of years? This revolutionizes our understanding of how human abilities can create unimagined miraculous transformations.” ––Alex Fong, CEO, Hong Kong General Chamber of Commerce (2006–2011)   “Quantum-Touch 2.0 allows us to experience our connectedness like a wireless Internet, and to accelerate healing across time and space—so powerful, valuable, and effective. Harness it and become The New Human.” ––Dr. Irene Lau, PhD   “Quantum-Touch 2.0 will transform you to be The New Human and transport you into The New World.” ––Hsiung-Kang Chen Kapler, Doctor of Traditional Chinese Medicine

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About the Author

The founder of Quantum-Touch, Richard Gordon is a recognized pioneer in the field of energy healing and an internationally acclaimed speaker and workshop leader. Vickie Wickhorst, PhD, is a researcher, author, healer, and Quantum-Touch instructor. Chris Duffield, PhD, is a consulting intuitive savant and inventor with current academic affiliations at Stanford University and the University of Arizona. The author lives in Santa Monica, CA / Centennial, CO / Tucson, AZ.

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Product details

Paperback: 264 pages

Publisher: North Atlantic Books; unknown edition (February 12, 2013)

Language: English

ISBN-10: 1583943641

ISBN-13: 978-1583943649

Product Dimensions:

7.3 x 0.6 x 9 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

142 customer reviews

Amazon Best Sellers Rank:

#63,589 in Books (See Top 100 in Books)

This book is amazing. Don't believe the bad reviews. Most of them either haven't read the book, haven't tried the technique, or are cynics.The book consists almost entirely of new information and includes a highly effective, simple, no touch technique for doing healings. I was able to help my wife straighten her own hips in one try and the adjustment has lasted for several days. I felt a sinus infection coming on and using the method I was able to stop it from developing.I found the first book to be somewhat confusing, but this book, however, is extremely easy to understand and you can begin using the method right away, especially if you have experience doing energy healing, or any type of energy work.It is a great improvement compared to other methods I have tried because it is extremely fast, does not require any sort of belief system, or preparation, and does not require elaborate steps. I can't wait to try this out in areas where I am using Pranic healing currently.Also included are instructions for group healings, healing the past and using icons to help with healing. Great stuff.

This book is amazing!! You can learn Quantum Touch at home by yourself for the price of this book!! Quantum Touch is a basic skill that anyone can learn, I was told, and it's TRUE!!! My loved ones and friends have received great results in their healing with the energy that I have learned how to run with this teaching. It prompted me to take the QT workhops, which also helped me so much. I am astounded by what I am able to do with this skill, and I am just a beginner. Richard Gordon has discovered a skill that we were all meant to know and practice.

You may consider me prejudiced because I'm a Quantum-Touch Level I instructor. But I'm not prejudiced and I'll tell you why I'm not. I'm an instructor because doing the simple and powerful techniques has so far helped me to eliminate 5 of the 7 medications that I was on. (I'm on half-doses of the last 2 and intend to eliminate them as well while under my doctor's care.) I'm an instructor because this stuff works and I want everyone to know about it. I'm an accountant in my day job and I teach QT LI workshops in my "spare time" because I want everyone to know that they can feel better, too.I took this workshop in 2011 with Richard Gordon and was further blown away with Quantum-Touch Level II. Again, the techniques are still so simple that anyone can learn and so powerful that everyone can be successful. I'll say it too, "Wow, wow, wow!" Get the book, practice the exercises, and prepare to be astounded at what's possible.

I've purchased this book in February 2015 not sure if I could really pull off doing the second level of QT. I've been going back and forth with this book. But finally this month(December 10th 2016. Yes about 2 years.) I've finally done it. Healing from the heart chakra is so amazing... Better late than never!! Good luck to the rest of you who are on a similar journey.

Richard has done it again! Every book on healing I have read by Richard provided a clearly-written, easier-to-understand-and-apply, and fun distillation of ingenious breakthroughs in energy healing. The first was Your Healing Hands: The Polarity Experience based on the work of Dr. Randolph Stone with some nice innovations (Dr. Stone was himself a master synthesizer of ayurveda, traditional chinese medicine, and zone therapy). Great and handy book! Then a decade or so later, Richard blessed us with Quantum Touch®, based on the work of master healer Rob Rassmusen (with some nice innovations thrown in, and also advanced QT methods and books based on the work of Mary Derr and augmented by and Alain Herriott, and advanced QT Core Transformation completely developed by Alain and Jody Herriott). More even greater and handy books! And now, apparently based on the original work of several master healers, Richard has adopted and adapted a superior way to "run energy", along with applying the advanced capacities of intention to effect healing much faster, without touch, on more than one area at a time and more than one person at a time, borrowing the term "apps" to help frame our natural ability to do all this in a way people can understand and accept. Well done!Some might complain that Richard has not created something original, but just borrowed and combined the ideas of others. Well, so what? Comprehending, simplifying, combining, and augmenting is something Richard does exceedingly well, and he has duly credited some of the sources of his inspiration. He has developed a system from all he has learned and been inspired by, and that system is for the most part simpler, easier to understand, learn, and do, while also further enhancing methods he's borrowed from. Good on him!If you want to take advantage of a pretty darn clever guy's research, experimentation with, and synthesis of the best energy healing methods he could find, value, and distill into a simple set of processes most anyone can easily master, then buy this book. There are some absolute gems in here, and you will be amazed to learn and experience what you've always been capable of.

QT2 works, no question about it. Pains lessen by 50-80% or more in a short session.However, the most striking aspect of what is presented in this book is noted by one of the co-authors, Dr. Duffield. He is an accomplished scientist, with affiliations with a number of major universities. To quote what he has written in the book:"QT2 demonstrates irrefutably to anyone who tries it, even to me, that the current paradigms of science and society are an incomplete and impoverished fiction. The discovery is revolutionary, and will enlighten our world.""When I read on the cover that someone called this book "Probably the most important new publication in the world""--I snorted to myself, how pretentious! Upon reading the book several times and applying its wisdom, I would now concur with that statement.This is a book to be read both with the heart and with the mind.If there is one book I would recommend for anyone to read, this is it.

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